Bet365 had a busy promo schedule on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, gave users $365 in bonus bets for college football and other events. The same codes appeared on media partner sites before the weekend. NOLA.com featured a Rams vs 49ers bonus, and the match-based bonus was separate from the codes. CBS Sports and Goal.com pushed the codes. Bet365's news page carried Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. The scoring odds covered the top scorer market. Another market was for a trophy winner. The page also ran a game preview for the Bears and Panthers. FOX Sports noted where to bet on Ryan Garcia vs Connor Benn. The event got its own mention in the wider coverage. The promotions included football, boxing, and soccer odds, and the whole slate blended multiple sports.