Stan Sport has obtained the English Premier League media rights in an A$800 million agreement. The Australian said that Nine, the parent company, registered an costly error with the acquisition of rights. The rights deal maintains the Premier League available on Stan Sport.
Nine controls Stan Sport. The deal is described as a massive wager that the EPL can boost subscriber growth for the streaming service. The Australian labelled the move as an own goal, a term for a painful misstep.