Activision is taking a bold approach to boost interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to raise its visibility. The company has recognized a reduction in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have explained the revival plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.