Apple scheduled its upcoming product launch for September 9, 2026. The event carries the tagline 'Surprise and shine'. It serves as the first iPhone launch under CEO John Ternus. The show is expected to introduce a foldable iPhone, an iPhone 18 Pro, an iPhone 18 Pro Max, an iPhone Ultra and a Watch 12. This marks Ternus's initial keynote as chief executive. Apple intends to broadcast the show live. The lineup aims to revamp the flagship line. The new models could feature camera upgrades and faster chips.
Sources & References
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What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9 - AppleInsider
What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9 AppleInsider
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Apple announces date for September 2026 'Surprise and shine' event - USA Today
Apple announces date for September 2026 'Surprise and shine' event USA Today
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Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus - CNBC
Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus CNBC
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Apple event is official for September 9 - iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more - Tom's Guide
Apple event is official for September 9 - iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more Tom's Guide
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Apple Event Livestream: Where and When to Watch on September 9 - MacRumors
Apple Event Livestream: Where and When to Watch on September 9 MacRumors